REIMAGINING THE MARKET STALL
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2020 / Interior

Lauren Phelan

Project

REIMAGINING THE MARKET STALL

How can design generate an adaptive market stall that facilitates personalisation and
customisation?



Street markets are a common scene in cities around the world and they play a unique role within communities. Pop-up markets tend to attract both locals and tourists in which they come to browse and buy a range of products and fresh food, these markets tend to be composed of rows of temporary stall structures with a lot of makeshift props and components which are used to present the merchandise to potential customers. The design of the stalls have barely changed in decades even with the rapid changes in architecture and design.



My aim for this project was to design a modular market stall that adapts to the users needs by using customisation. Depending on what is being sold, different side panels can be chosen that would best suit a vendors needs. The goal was to create simple visual merchandising systems that make it quick and easy for the stall to be set up by the traders while also being pleasing to the eye and attractive to customers.

Local Flea Market

This structure is designed to comply with the boundaries of its location by using structural features that allow the stall shape to be altered and transformed. With an array of colour options and the possibility of connecting many stalls of different shapes, layout options are endless. People can have a nice stroll through the contemporary market while enjoying shopping locally.





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